Digital entrepreneurship tools and support for women entrepreneurs

Case Study Greece



Digital entrepreneurship tools and support for women entrepreneurs | Tools für digitales Unternehmertum und Unterstützung für Unternehmerinnen | Инструменти за цифрово предприемачество и подкрепа за жени предприемачи | Alati za digitalno poduzetništvo i podrška poduzetnicama | Ψηφιακά εργαλεία επιχειρηματικότητας και υποστήριξη για γυναίκες επιχειρηματίες | Strumenti di imprenditorialità digitale e sostegno alle donne imprenditrici | Digitālās uzņēmējdarbības rīki un atbalsts sievietēm uzņēmējām | Інструменти цифрового підприємництва та підтримка жінок-підприємців

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Co-funded by the Erasmus+ Programme of the European Union




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Anna Maria Mazaraki

Inspired by the warmth of the Greek sun and the endless blue of Aegean Sea, Anna Maria Mazaraki started her business in 1995. Her love for fashion and especially for jewellery led her to make a life changing decision by following her passion. When she started creating jewellery for her friends, her goal was to create positive emotions. She believed that jewellery boost women’s self-esteem and help express someone’s uniqueness and femininity. Since establishing her business, Anna Maria Mazaraki has gone through a long journey of creating jewellery, always keeping true to this operating philosophy.

Today she is the proud founder of one of Greece’s most successful jewellery brands, a dream that couldn’t have been fulfilled without the help of her amazing team, as she says. The foundational vision of her company is expressed through the ideal relationship between quality and cost. Their ethics steam from femininity, power and teamwork. Their mission is to create jewellery of the highest quality that remains accessible to all women, jewellery that celebrates the uniqueness and individualism of each one of us.

The abundance of the natural resources, the boundless simplicity of the Greek colors and the shapes of the landscapes, have always been to the core of the conception and creation of her collections. The brand is attached to the Greek tradition and the symbols arising therefrom. Elements, such as coins and crosses are featured in most of her pieces. Thus, by creating jewels, the company also contributes to preserving the Greek tradition while giving a modern twist.

With 25 stores in Greece and Cyprus, today Anna Maria Mazaraki’s team is composed of 90 unique, dynamic, and extraordinary women, who work together to create an inclusive universe where everyone can find the jewellery of her dreams. Both at her physical shops, and at her E-shop, customers can find collections that include timeless designs and the most modern and fascinating jewellery inspired by feminine nature and the beauty of her Greek homeland. The products are made of gold K9, K14, K18, sterling silver, alloy, and semi-precious stones, all designed for an elegant aesthetic.

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Last change: 12/29/22.