Digital entrepreneurship tools and support for women entrepreneurs

Elective modules

 

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Digital entrepreneurship tools and support for women entrepreneurs | Tools für digitales Unternehmertum und Unterstützung für Unternehmerinnen | Инструменти за цифрово предприемачество и подкрепа за жени предприемачи | Alati za digitalno poduzetništvo i podrška poduzetnicama | Ψηφιακά εργαλεία επιχειρηματικότητας και υποστήριξη για γυναίκες επιχειρηματίες | Strumenti di imprenditorialità digitale e sostegno alle donne imprenditrici | Digitālās uzņēmējdarbības rīki un atbalsts sievietēm uzņēmējām | Інструменти цифрового підприємництва та підтримка жінок-підприємців

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Co-funded by the Erasmus+ Programme of the European Union

 

 

 

Thematic modules

Project management, time planning and work-life balance

The objective of the module is to gain knowledge on the phases in the project management that enable efficient time management, and requires planning, scheduling, monitoring, and controlling of all project activities. Participants will learn how they implement project management approach and find balance in their daily business life.

 

Women entrepreneurship

The aim of the module is to gain deeper knowledge on the typical characteristics of women led businesses.

 

Cyber security for e-commerce

Developing sufficient knowledge and skills on cyber security for e-commerce, which is vitally important to the success of a business in digital environment.

 

Information and data literacy

This module will enable participants 1) to determine accuracy, relevance, and comprehensiveness of data; 2) to distinguish among fact, point of view, and opinion; 3) to identify inaccurate and misleading information; 4) to select data appropriate to the problem or question at hand.

 

Business negotiations

Deepening knowledge of the business negotiation process, its strategies and techniques, with an emphasis on changes in the business negotiation process in the era of digitalization.

 

How digitalisation can help to find more / new clients

Gaining a clear picture of the target group of the company

Getting familiar on how to use online channels to reach out for (new) customers

Getting knowledge of budgeting for a small online campaign.

 

Innovation process - Generating and justifying business ideas

To teach digitalization experts on the idea generation process.

 

Development, deployment, analysis and promotion of the website

The training program is aimed at improving knowledge of digitalization experts with the possibilities of self-development, deployment, analytics, and promotion of Internet resources.

 

Social Media Marketing (SMM) & Practical use of social networks for business needs

The aim of the module is to upgrade practical skills to use social networks for effective marketing, especially Facebook and Instagram.

 

Implementation of digital technologies - example of the Bitrix24.CRM system

The module is dedicated to teaching to use the capabilities of the CRM system for the business, which will improve the efficiency of the company's processes, attract and retain customers, increase sales, improve the quality of service.

 


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Last change: 12/29/22.