Digital entrepreneurship tools and support for women entrepreneurs

Event 4

 

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Digital entrepreneurship tools and support for women entrepreneurs | Tools für digitales Unternehmertum und Unterstützung für Unternehmerinnen | Инструменти за цифрово предприемачество и подкрепа за жени предприемачи | Alati za digitalno poduzetništvo i podrška poduzetnicama | Ψηφιακά εργαλεία επιχειρηματικότητας και υποστήριξη για γυναίκες επιχειρηματίες | Strumenti di imprenditorialità digitale e sostegno alle donne imprenditrici | Digitālās uzņēmējdarbības rīki un atbalsts sievietēm uzņēmējām | Інструменти цифрового підприємництва та підтримка жінок-підприємців | Инструменты цифрового предпринимательства и поддержка женщин-предпринимателей

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Co-funded by the Erasmus+ Programme of the European Union

 

Family business and women entrepreneurship

The target group are women entrepreneurs from family businesses and expert trainers. The objective of the event is to get a better understanding of the implications that digital tools have on the women entrepreneurs in family businesses. Women often get labelled as not being technological savvy. Is this stigma been kept up even more in family businesses where the co-entrepreneur is a brother or a husband. What about the younger generation in the family business? Do fathers accept daughter's advice on digital tools? It is often difficult for the older generation to understand the importance of digital tools and maybe the women get more resistance when wanting to add digital tools and automation technologies in the family firm or are they the ones who stop the new way of doing business? A panel discussion on women entrepreneurs in family businesses and new technologies will be organized. The panel consists of experts on family businesses as well as women entrepreneurs from family businesses. The audience will be encouraged to participate in the panel discussions.


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Last change: 12/15/20.