Digital entrepreneurship tools and support for women entrepreneurs

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Digital entrepreneurship tools and support for women entrepreneurs | Tools für digitales Unternehmertum und Unterstützung für Unternehmerinnen | Инструменти за цифрово предприемачество и подкрепа за жени предприемачи | Alati za digitalno poduzetništvo i podrška poduzetnicama | Ψηφιακά εργαλεία επιχειρηματικότητας και υποστήριξη για γυναίκες επιχειρηματίες | Strumenti di imprenditorialità digitale e sostegno alle donne imprenditrici | Digitālās uzņēmējdarbības rīki un atbalsts sievietēm uzņēmējām | Інструменти цифрового підприємництва та підтримка жінок-підприємців

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Final Recommendations

3.    To training and consulting providers:

“Training providers should support the development of programmes that improve the management and technological competencies of women and aid in the digital transformation of women-led and -owned firms.”

Training providers should encourage initiatives that equip female managers and entrepreneurs with the digital know-how and abilities required to improve the effectiveness of their company's operations. Particularly for managing small businesses and the transition to digital operations, marketing, investment readiness, and development, women need technological skills. Initiatives from the public and private sectors are required to enable women in management and entrepreneurship grow their business management skills and understanding of digital technologies that can help them optimize their business models and operations.

The use of social media and other digital platforms for marketing and outreach should be also included in the themes covered as for the majority of SMEs, this is often where digitalization begins.

A vital communication tool for increasing exposure and opening up new markets and client bases is social networking. Additionally, it can be used as a sales channel, particularly for SMEs who find it difficult to establish more complex e-commerce systems (due to technical or financial constraints). Other digital company operations including financial management, human resources, interacting with e-government, and electronic invoicing can be covered by capacity building programs. Some women would benefit from sophisticated themes like e-commerce, collaborative platforms, data analytics, and cybersecurity depending on how ready they are for widespread digital adoption. These educational opportunities could be made available online or through conventional training courses, apprenticeships, mentorship, and coaching programs.

Micro-enterprises - and women very often starting in this way - often have few financial resources to make use of external consulting and training services. National measures can lower training costs through subsidies or tax incentives to attract women to these programs. They can also rely on public forums and employer networks to spread the word.

Women entrepreneurs need to be educated in order to use digital services efficiently in order to take advantage of the opportunities the digital transformation has to offer. The DigiWomen project promotes the creation of national digital literacy initiatives that specifically cater to the requirements of female entrepreneurs and can be integrated or further developed.

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Last change: 12/29/22.