Sufinancirano sredstvima programa Europske unije Erasmus+

Women and digital marketing tools

The target group are women entrepreneurs. The objective is to teach the women entrepreneurs how they can use digital tools for marketing. The digital marketing tools that will be covered are: Website and SEO (Search Engine Optimization); Social networking and marketing on social networks - Google advertising platforms, Facebook, Twitter, etc .; Email marketing - the MailChimp platform; Location Based Marketing - The FourSquare / Swarm Platform; Content marketing; and mobile marketing. The training will help to increase their customer base which will lead to an increase in business income. In the workshop women will first get an overview of marketing for SMEs and which digital tools exist for marketing purposes and what the effects can be on their business outcomes. They will then start working on a marketing plan and incorporate the digital tools they will use. Then they will actually start on the computer with the implementation of one marketing campaign for their business. Training will be given by experts in marketing and digital tools.