|
|
Co-funded by the Erasmus+ Programme of the European Union
|
| AT | BG | HR | GR | IT | LV | UA | Obligatory modulesDigitalization as a tool for increasing competitiveness of women-led businessesThe aim of the module is to provide useful knowledge to digitalisation experts about the problems that women entrepreneurs most often face in managing their businesses and the possible solutions provided by the available digital tools.
The most commonly used digital tools in the practice of SMEsThe aim of the module is to provide practical knowledge about the most commonly used digital tools and to build skills for their effective in working with women entrepreneurs.
BMC – Business Model CanvasGaining knowledge on the purpose, structure and application of the Business Model Canvas tool in analysing market positioning of women-led businesses.
SMEs Management and MarketingThe objective of this module is to help the digital experts to understand how to shape a business marketing strategy and help women entrepreneurs develop a customer-led approach to business opportunities.
|
|
|