(Conference on digitization of business in
small and medium enterprises)
Thursday, 7 April 2022, HUP, Radnička cesta 37a, Zagreb
Programme
Name of the lecture
Lecturer
10.00 – 10.30
Introductory greeting
Presentation of the DIGI WOMEN
project and curriculum prototype
The goal of the presentation is
to present and promote a prototype curriculum for training experts for
business digitization who work with women entrepreneurs, developed as
part of the DIGI-WOMEN project.
Mirela Alpeza, CEPOR
10.30 – 10.40
Digital technology in the function
of the development of small and medium-sized (family) enterprises
Kristina Špelić is the second
generation in the family business BCC Services. The aim of the
presentation is to point out the importance of digital technology and
the second generation in family businesses in the implementation of
digital technologies in business.
Kristina Špelić, BCC Services,
HUP-ICT
10.40 – 11.15
Panel: Challenges of digitization
of business in small and medium (family) businesses and financing
opportunities
The panel is dedicated to the
challenges of digitalization of business, with a special emphasis on the
challenges of financing digitalization of business. Ana Škeva Boiko, the
second generation in the family business Oganj, will present her
experience of business digitalization. Višnja Mrakovičić Supek will
present the EBRD's experience in providing support in the digitalization
of small and medium-sized (family) businesses. Ana Fresl, consultant for
EU funds, will talk about the funding sources available in EU funds.
Ana Škeva Boiko, Oganj
Ana Fresl, Projekt jednako razvoj
Višnja Mrakovčić Supek, EBRD
Moderator: Gordana
Gelenčer
11.15 – 11.30
Women entrepreneurship -
significance and challenges
The presentation will cover key
aspects of the development of the ecosystem for women entrepreneurship
in Croatia, with a special emphasis on the transfer of business in
enterprises led by women
Sunčica Oberman Peterka, Faculty of
Economics in Osijek
11:30 – 12:00
Panel discussion: Support for the
development of women entrepreneurship
The panelists will discuss the
availability of support for the development of women's entrepreneurship,
the necessity of business digitization as a consequence, especially
during the pandemic, and Zorana Ivić and Maša Smokrović will talk about
the involvement of the second generation in the operation of the family
business and business initiatives brought by the second generation.
Maša Smokrović, HUP
Ivana Matić, Women in Adria, UGP
Zorana Ivić, Croatian association of
business women KRUG
Jadranka Mršić Hebrang, HBOR
Moderator:
Sunčica Oberman Peterka
12:00 – 13:00
Lunch break
13:00 – 14:30
Workshop:
How you can digitize your business - key prerequisites for success
