Digital entrepreneurship tools and support for women entrepreneurs

Digital entrepreneurship tools and support for women entrepreneurs | Tools für digitales Unternehmertum und Unterstützung für Unternehmerinnen | Инструменти за цифрово предприемачество и подкрепа за жени предприемачи | Alati za digitalno poduzetništvo i podrška poduzetnicama | Ψηφιακά εργαλεία επιχειρηματικότητας και υποστήριξη για γυναίκες επιχειρηματίες | Strumenti di imprenditorialità digitale e sostegno alle donne imprenditrici | Digitālās uzņēmējdarbības rīki un atbalsts sievietēm uzņēmējām | Інструменти цифрового підприємництва та підтримка жінок-підприємців

Co-funded by the Erasmus+ Programme of the European Union

|AT | BG | HR | GR | IT | LV | UA |

Digital tools and women entrepreneurs

(Digital tools for small business marketing)

Multiplier Event / Online Training, 8 September 2022

Programme

	Name of the lecture	Lecturer
16:00 – 16:10	Brief presentation of the "DIGI Women - Digital Entrepreneurship Tools and Support for Women Entrepreneurs" project	Prof. Igor Kononenko, D.Sc. (Tech.), Department of Strategic Management of NTU "KhPI"
16:10 – 17:00	Finding a business idea and developing a business plan to receive a grant
17:00 – 17:45	Site creation and SEO (Search Engine Optimization), Google advertising platforms	Nikita Shaposhnikov, Frontend engineer of EncircleLabs company
17:45 – 18:05	SVOJA association: assistance to Ukrainians in finding employment and starting their own business. Possibilities and nuances of obtaining grants for starting a business in Croatia	Natalia Hryshchenko, Director of SVOJA association
18:05 – 18:20	Break
18.20 – 18.40	Some regulations regarding opening of own business by foreigners in Bulgaria (in English)	Assoc. Prof. Kostadin Kolarov, PhD, director of the Institute of Entrepreneurship, University of National and World Economy, Bulgaria
18:40 – 20:00	Social Networking and Social Media Marketing for Business: Facebook, Instagram, Twitter. Content marketing, Content plan for social networks. Email marketing - MailChimp platform; Location Based Marketing - The FourSquare / Swarm Platform.	Assoc. Prof. Karina Bukreyeva, PhD, Department of Strategic Management of NTU "KhPI"